LOREEN Tattoo | First woman to win Eurovision twice

How did Loreen win Eurovision 2023 with Tattoo?

Loreen re-entered Sweden’s Eurovision preselection, Melodifestivalen, in 2017 with a song called ‘Statements‘, but she didn’t make it. She decided then that she would not try again. In fact, when the songwriters sent her ‘Tattoo‘ and asked her to perform it, she thought she wouldn’t do it. She spent 4 weeks thinking about it, until she discovered that she could bring something new to the table and that she had something to say with the song. She agreed to perform and won the pre-selection in her country.

Now that she has become the winner of Eurovision 2023, how did Loreen win ESC?

To answer this question, we have to look at it from all angles:

1. Who was favourite in the betting? Loreen’s Tattoo was first in all rankings. It exceeded 80% in chances of winning.
2. Is Loreen an experienced singer? She is, not only because she is almost 20 years old in music, but also because just 11 years ago she won Eurovision, so she has plenty of experience. In fact she commented that this time she was going to enjoy it more because in her own words, she is now much cooler and more mature.
3. Is Tattoo a good song? Yes, it is a Dance-Pop song with a very catchy chorus in which Loreen displays all her vocal power. In fact, it is very similar to ‘Euphoria’.
4. Is Loreen’s staging spectacular? Yes and no. It’s not a light show and fireworks, but just like ‘Euphoria’, Loreen is alone on stage creating an immersive scene, which keeps you gripped every second. It’s inspired by a desert as a tribute to her Berber roots, it even has real sand on the lower screen. Of course, it is very complicated to execute, as it involves transporting two giant screens weighing almost 2 tons between which Loreen will dance and sing.

‘Tattoo’ performance on Eurovision 2023

If you ask me my opinion, I would say she deserved it. Her vocal performance in both semifinal and final was not the best, but the story she created around the song, and the tune itself was the best of the festival 🤩

By the way, she has become the first woman in the history of Eurovision to win the contest twice, thus equaling Johnny Logan, who won it for Ireland in 1980 and 1987.

Furthermore, with her victory Sweden has now tied Ireland as the country with the most Eurovision victories, a total of seven.

Loreen commented after winning Eurovision 2023:

Everything feels surreal. I am seriously overwhelmed. This is so beautiful. One feeling I have in my body that’s taken over is just gratitude.

Loreen ‘Tattoo’ meaning

Tattoo is a great dance track that talks about love using the metaphor of tattoos, as something that you engrave in your body forever.

Tattoo contains fragments of ‘The Winner Takes It All’ by ABBA, as a nod to the greatest Swedish group, ABBA, along with our beloved Roxette.

On the other hand, the staging, which shows Loreen trapped between two large horizontal screens, symbolizes a long journey through the desert 🏜️. As the song goes on, the space widens, conveying a message of hope on the fact that we will find our way.

Video | Loreen Tattoo